I have added this page to specifically help my realtor partners with Internet Marketing and other strategies to help build your business.  Check back here often for some great information.  Also, check out my Facebook Fan Page at Free Help 4 Denver Real Estate Agents for more helpful information for you and your clients.

Video Marketing Helpful Hints

Much like public speaking, camera shyness can create a fear in even the most confident and charismatic people.  But video marketing is also one of the most important tools in the marketing arsenal of real estate agents and mortgage brokers.  If you are ready to start making videos to promote your business, you must begin by finding ways to become more comfortable in front of the camera.  While practice is the most important part of overcoming your camera shyness, there are a few tricks that you can use to help improve your performance on camera.

Instead of focusing on yourself, try interviewing an expert or a satisfied customer to create a video for your business.  This will help you focus on the person you are interviewing instead of thinking about how you look or sound on camera.  Focus on speaking slowly and clearly and not interrupting the person you are interviewing.  While it is a good idea to look at the person you are talking to, you should also look at the camera directly to maintain your viewer’s interest.  Don’t over-analyze how you look, instead, try to have an interesting conversation with the person you are talking to.

Next, you will want to find the right person to film you.  While most people choose to make videos in front of a webcam or other mounted camera, it is smarter to have a live person to film your interview. The main reason that having a person record your interview will work better is because you can naturally talk to the other person, rather than trying to talk to a camera.  This will mean that you make better eye contact with your audience and your facial expressions will look more natural.

Start by making short videos- when you are thinking about what to say, it may seem like you don’t have very much material.  However, when you start talking, you may be surprised at how much you actually have to say.  Longer videos are more difficult to make because you will have to remain poised and interesting on camera for much longer, and you will have to remember more.  The other benefit to creating short videos is that most of your viewers will prefer watching shorter clips than long, drawn out videos.

Remember that editing is your friend.  When you start making a video, you will make mistakes, but don’t let that stop you.  Just keep talking, and ignore every mistake you make because you can edit it out later.  You can also add in bits like transition slides to fill in any spots that seem awkward.  Don’t stop what you were saying and restart though, as this becomes very obvious to viewers.  Instead, just keep talking and record the video a few times to edit into a single, perfect finished piece.

The most important thing that you can do for yourself is to keep trying.  You will get better only with lots of practice, which is why you need to get started today if you want to overcome your camera shyness.  Video marketing is the most important form of media today, and your customers are waiting to hear why they should choose you.  Don’t let camera shyness get in the way of the biggest business opportunity you have.

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